Interim Report Q2 2014 highlight 392x263

Interim report Q2/2014

The second quarter is typically a low sales quarter for Amer Sports, nevertheless we continued to deliver a solid 4% currency neutral growth, driven by Apparel and Footwear, Business to Consumer, China as well as Cycling and Fitness. We continued to define and execute a new strategy for Ball Sports, with the objective to first improve the gross margins and then re-ignite profitable growth. In this context, we discontinued some unprofitable Wilson product lines, and this affected our Ball Sports sales.

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Amer Sports opens Brand Store in Helsinki

Amer Sports Corporation opens the globally unique Amer Sports Brand Store in Helsinki on Friday, August 29, 2014 at 10.00 am. The store offers a comprehensive selection of sports and lifestyle products representing Amer Sports brands Salomon, Wilson, Atomic, Arc’teryx, Mavic, Suunto, Bonfire and Nikita.

Arc’teryx expands into footwear

Arc’teryx, pioneer in thermoforming and lamination, introduces their new line of Technical Performance Footwear for spring 2015. The line defies current methods of shoe construction and sets a new standard in comfort and durability.

Selection of our brands

Thank you all for submitting your questions for @rogerfederer! Listen to what he had to say here! #Betterer https://t.co/L3BxKmXMW4
Whether you hike, run or ski - we all share one love: the mountains. #DesignedForFreedom http://t.co/HTCnEA4TfU
The #SuuntoAdventure contest is closed! Thanks for your inspiring pics... winners to be announced in the near future! http://t.co/gXefEqRPWu
That moment when you see powder pictures in summer and feel litterally hungry... http://t.co/4om3RetJle
Reply with a question for @rogerfederer! He'll answer questions on video tomorrow! Best 5 will win some signed equipment from Roger himself!
Painting the trails red... http://t.co/Ktiz024dLi
Last chance to share your adventure selfie on Instagram! Just 2 days left till the #SuuntoAdventure contest closes... http://t.co/nFxRP3OYn7
Feast your eyes on some incredible ice climbing… Full story here: http://t.co/lRzNKxRyqw #SuuntoClimb
Wanna ask @rogerfederer something? He'll answer your questions on video! 5 best wins gear signed by the man himself! http://t.co/Wc2GjCg7uL
Successful week in Cincinnati as #Wilson was the official apparel and footwear of the Western and Southern Open! http://t.co/bGRV5BEKRn
Where's your sense of adventure? http://t.co/0YNgQDZD53
Congrats to both @rogerfederer and @serenawilliams for taking home the title in Cincinnati today! #AllWilson http://t.co/qsDR3xPkGl
Show your true colours. #CITYTRAIL http://t.co/pbS4oXZ5gO